About

Designed for salaried individuals in Tier 2 and Tier 3 cities who need quick access to personal loans, GetZype is a 100% digital personal loan app offering instant approvals and flexible EMIs through a user-friendly mobile app environment.

When we onboarded GetZype, the brand was a new entrant to a highly competitive market, with the objective of increasing visibility, rankings, and organic traffic for their website.

Within a year, GetZype not only scaled visibility but also achieved exponential growth in traffic and rankings, establishing itself as a trusted personal loan app for Tier 2 and Tier 3 customers.

Challenges

When we onboarded them, GetZype’s website lacked a clear user journey, with no structured loan application flow or forms, which limited queries and disbursals. Content gaps further weakened topical depth and reduced organic visibility.

As a new entrant, GetZype had low domain authority and faced a saturated fintech market dominated by established players. Competing for rankings in this highly competitive landscape was a major hurdle.

Key Strategies Implemented

1. Built a Clear Loan Application Journey
We began by addressing the absence of a structured loan flow. A simple, optimised loan application form and prominent CTAs were added across pages. This improved user engagement, increased loan queries, and created a measurable path to conversions.

2. Developed a Comprehensive Content Framework
Next, we filled major content gaps by building blogs, guides, and landing pages around high-volume personal loan queries. This hub-and-spoke model ensured GetZype was discoverable for essential loan-related searches and positioned the brand as a credible source of information.

3. Strengthened Topical Authority to Dominate SERPs
After covering the basics, we deepened topical authority by interlinking content clusters and targeting competitive, high-intent queries. This not only boosted rankings for broad keyword sets but also helped secure featured snippets and multiple SERP features, increasing visibility and CTR.

4. Expanded Reach with Vernacular Content
Finally, to align with GetZype’s Tier 2 and Tier 3 target audience, we created regional content in Hindi, Marathi, Tamil and other languages. This expanded organic reach beyond English searches, allowing the brand to connect more effectively with its core audience.

Results

Our efforts delivered significant improvements in one year (Mar’24 to Mar’25):